![]() ![]() Apple Music gave its Replay feature a face-lift this year, garnering some good reviews in the process (and, smartly, launching a day before Wrapped took over the discourse). Sweet, sure - but a bit much, compared to the 100 videos the company had last year.Įven off Spotify, Wrapped is inescapable. (Remember the Little Miss meme? From what feels like five years ago?) As if that’s all not enough for you, here’s one more big number: Spotify got 40,000 artists to record video messages for this year’s Wrapped to thank fans. And Spotify’s data-driven identity quantification comes as the platform has only gotten more self-aware since last year - just look at this “Little Miss can’t stop posting her Wrapped results …” graphic provided to press: But you’ll notice later into Wrapped that Spotify redid the Myers-Briggs test to be about your listening habits like the test, the results are little more than alphabet soup. Yes, the time-based listening characteristics were pretty run-of-the-mill, even if you’re left wondering what the hell “Cottagecore Pumpkin Spice Bittersweet” means. Spotify updated listeners after rumors about when tracking would end even PopCrave tweeted about Spotify “teasing” the campaign in mid-October and asked followers for their “predictions.” But things really got out of hand when Spotify dropped Wrapped today. It all started even before Wrapped’s release, with anticipation rivaling a top-tier album drop. From Spotify’s own overwrought rollout to competitors’ attempts to replicate Wrapped’s success, the whole thing has gotten unnecessarily bloated, with no signs of stopping. Least surprising of all, though? There’s just too damn much of it. Bad Bunny is the most-listened-to artist for a third year in a row, along with having the most-streamed album “As It Was” by Harry Styles is the top song the aesthetic theme is ~kaleidoscope~. This year’s annual mass PR campaign cutesy data dump doesn’t have many surprises up top. We’re talking, of course, about Spotify Wrapped, which debuted for 2022 today - if you couldn’t tell by those colorful cards all over your social media. ![]() It’s time for feeling called out by your own tastes, trying to make bubblegrunge happen, and so many screenshots. ![]()
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